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Three new ways of doing business enabled by blockchain

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  • Three new ways of doing business enabled by blockchain

    Steve Bryen, senior technology evangelist at Amazon Web Services, identifies new ways in which blockchain is enabling business Blockchain is a distributed ledger technology (DLT) that helps to simplify transactions and conduct efficient, secure interactions with multiple independent parties around the globe, all without the need for a third-party intermediary. These transactions can vary within business, from sending anything from farm data, to banking and contract transactions.

    As the world becomes more interconnected, opportunities for companies and individuals to interact and transact across borders, time zones, and channels grow quickly. To make sure that these transactions run smoothly, proactive management – specifically to ensure the minimisation of cost, lowering of risk, and the elimination of inefficiencies – is needed.

    Blockchain technology basics: distributed, trusted, secure, immutable, and scalable

    Blockchain technology works by establishing a peer-to-peer network where each participant maintains a database — a ledger — of all the network’s transactions. Compiled into ‘blocks’, transactions are then linked together using cryptographic hashes, forming a ‘chain’. The cryptographically connected blocks create an underlying data layer that provides a common, unified view of information for parties who can access the data. This gives organisations a new way of establishing trusted business networks.

    Today, building a scalable blockchain network with existing technologies is complex to set up and hard to manage. To create a blockchain network, each network member needs to manually provision hardware, install software, create and manage certificates for access control, and configure networking components. Once the blockchain network is running, you need to continuously monitor the infrastructure and adapt to changes, such as an increase in transaction requests, or new members joining or leaving the network.

    Blockchain technology use cases, built on Amazon Web Services (AWS) are addressing customer pain points and enabling new ways of doing business across a range of industries.

    Use case: Empowering farmers to sell field data transparently

    Farmers collect large volumes of data with each step in the planting and harvesting process. Licensed data – data that qualifies as intellectual property of the farmer such as which crops to plant or how many seedlings – can be anonymised, sold to third parties and offer the agricultural industry with real-time insights on farms across the world. However, farmers are unsure how to monetize this crop data.

    Farmobile addresses these challenges through a blockchain-based exchange, built on AWS. The solution empowers farmers to licence data to approved buyers and includes account set up, creation, confirmation, execution of the offer, and delivery of the digital asset. They can seamlessly sell single-use licenses while keeping their farm’s identity completely anonymous. However, farmers have full visibility into the identities of potential data buyers, such as agronomists, equipment producers, and retailers, and are free to decline offers.

    Farmobile is working towards global expansion so that it can assist more farmers in making crop data a more valuable commodity. Farmobile sees building its blockchain-based exchange on AWS as crucial to its growth potential, enabling the business to scale fast while ensuring high security and compliance standards.

    Use Case: Boosting financial inclusivity

    Another case study for blockchain technology in business is the financial sector in the Philippines. Here, rural banks lack the resources of larger banking institutions, making it nearly impossible for them to thrive or survive. This has left a large majority of rural-based Filipinos with little or no banking access.

    UnionBank, a pioneer in its use of blockchain technology, joined forces with ConsenSys, an AWS Partner, to build a blockchain solution that would resolve this issue. The new, blockchain-based solution created a decentralised, cost-efficient, and near real-time network, allowing for the execution of domestic payments without relying on existing banking infrastructure and intermediaries. Furthermore, by using Kaleido – a ConsenSys business built for enterprise blockchain technologies – on AWS, UnionBank saved money, time and effort required to build a blockchain solution from scratch, all the while ensuring that AWS provided baked-in security at an infrastructure level.

    The blockchain solution introduced means that rural banks no longer have to shoulder the burden of manually processing back-office transactions, freeing up staff to serve more customers. As such, the technology not only increased banking access and inclusivity, but drove sustainable future banking practices.

    Use case: Limiting contract disputes in the oil and gas industry

    Another example comes from the oil and gas industry. Moving resources through the oil and gas supply chain involves many stakeholders, including landowners, governments, oil and gas company operators, surveyors, and financial institutions. One critical step occurs between those mining the oil and royalty owners on whose land the oil is mined. Checking royalty transaction payments is a lengthy, manual process where stakeholders must agree to contract terms upfront. However, those terms are often interpreted differently on either side, often leading to disputes.

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